MAIN
STREET
MAVERICKS
BY JAIME J. IZURIETA
A book about Innovation, Leadership, And A Bright Future For Main Street Businesses
THE AUTHOR
Jaime J. Izurieta is an architect, designer and writer focused on the interaction between users and the built environment. Founder of Storefront Mastery, a creative agency that works with local organizations to improve the quality of those interactions.
With over 20 years experience as small business owner and economic development consultant, Jaime proudly serves communities all over the nation from Montclair, New Jersey.
THE
STORY
Main Street businesses are quirky, diverse, unique, and offer a tremendous contribution to the identity and pride of their town. Each one from a different place. The support offered by local organizations is often not tailored for all the different kinds of businesses that coexist in downtown, resulting in opportunities lost and resources left on the table.Main Street Mavericks looks at local businesses from the perspective of Product, Value Proposition and Operations, to craft a strategy for transforming businesses via cross pollination and embracing the principles of hospitality and experience creation.
BUY THE BOOK
The Links below will guide you to different ways of purchasing Main Street Mavericks. Lulu for the print book, Issuu to read a preview, Gumroad for the e-book or email for a bulk purchase, which includes a number of creative ways to spread the word. Visit storefrontmastery.com for more info and click the Home button to go back to the main site.
Here's an excerpt for you
Below is a diagram of the Main Street Business Ecosystem. Click the diagram for a high resolution image
